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Asian Paints’ Colour of the Year for 2022 encourages us to start afresh

By Ela Das

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As India’s paint giant that’s dominated the industry for eight decades, Asian Paints has witnessed, as well as anticipated, trends and style movements that constantly evolve with the times. With its comprehensive forecast team, ColourNext (the only initiative of its kind in the country) comprising creatives across architecture, interior design, art, fashion and consumer goods, Asian Paints develops trend forecasts and a ‘hero’ known as the Colour of the Year. These colour and trend selections are presented to help consumers create styles to update and freshen up their spaces in hues that also reflect the zeitgeist of their time.
 

Year after year, as a part of its forecast process, Asian Paints maps consumer behaviour, consumption patterns, socio-cultural sentiments and lifestyle shifts. Working across several institutions, and with prominent figures and professionals in the industry, the team holds competitions, interviews and workshops to finally create the colour forecast. For 2022, the Colour of the Year is Transcendent Pink—a grey-hued purple with blue and red undertones that quietly encourages the power of embracing change.

The past couple of years have been a constant series of changes. What started as an uncomfortable experience in isolation led to seeking ways to thrive in a new definition of normal—discovering ourselves, and having time to reflect on our lives till now. While the idea of change is usually not a welcoming one, the current times call for embracing it and starting afresh. Transcendent Pink heralds the power of transitioning—from the smallest of changes that could spark momentary joy to a complete renewal that brings about a healthier, happier life.
 

Colour Of The Year 2022: Transcendent Pink - Beautiful Homes

A creatively curated selection for the 2022 Colour of the Year.

Whether change is slow and gradual or quick and sudden, it’s always inevitable. As time moves forward, nature serves as a perfect example of transitions with each season. To echo this, the Wallpaper of the Year is Lotus and Stilts. With simple matchbox-style art, this vibrant yet soothing wall covering displays a tranquil scenery on the Nal Sarovar lake. While migratory birds display their strength in embracing and adapting to changing seasons every year, the lotus symbolises resilience with its power to bloom in the most unlikely places. From a single strip or panel across a wall to a complete room makeover in a room—the Asian Paints’ Colour and Wallpaper of the Year will be quietly inspire and empower you to take on a newer, exciting future.
 

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